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Why Building a Brand Is the Single Best Investment You Can Make to Grow Your Business

Presenter:
Dave Gerhardt
Moderator:
Heidi Erdmann
Sponsor:
Drift
Broadcast:
Tue, Jun 12, 2018, 1pm ET
Length:
45 minutes

Everyone is making videos and podcasts. Everyone is using blogs and social ads. And everyone has gazillions of competitors. We live in a world of infinite supply, and traditional marketing and demand generation tactics have lost their shine.

The game has changed, and that's exactly why you have to focus on building a brand to make real headway. Join us for Why Building a Brand Is the Single Best Investment You Can Make to Grow Your Business to learn lessons from Patagonia, RXBAR, Casey Neistat, and GaryVee. Building your brand is the most effective way to drive demand, and it's how you will compete in a world of infinite supply.

Presenter

Dave Gerhardt is the VP of marketing at Drift and has spent the last seven years learning at SaaS marketing companies like HubSpot and Constant Contact. During that time, he's launched products that have made it to the top of Product Hunt, created a top five business podcast on Apple Podcasts, landed multiple features in the New York Times, created a deck that Andy Raskin called "The Greatest Sales Pitch I've Seen All Year," and helped create the category of Conversational Marketing. Dave loves building an audience and getting the right people to pay attention.

Who Should Attend?

Marketers who feel like it's hard to be heard through the noise, and who are looking for an alternative to fuel growth.

What Will You Learn?

  • Why traditional marketing and demand generation are broken
  • Why building a brand is the key to growing demand generation
  • How companies like Patagonia, RXBAR, and Drift are crushing their competition by investing in brand

About Our Sponsor:

Drift Drift is the new way businesses buy from businesses. Over 100,000+ businesses use Drift's conversational marketing platform to capture leads with real-time messaging, shorten their sales cycle, and deliver a better customer experience.

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