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Take 10: How to Set Up Website Profiles in Google Analytics

Justin Cutroni
Fri., Aug. 27, 2010, 11am ET (8am PT)
10 minutes
This online marketing seminar received 3.5 star(s)

Google Analytics is quickly becoming the de facto Web analytics tool. But many people fail to correctly configure the application for optimal performance. They simply slap the tags on their website without realizing there are some settings that should be configured to control and manipulate the data.

As the old saying goes: "Garbage in, garbage out." We don't want to fill Google Analytics with garbage or it will be useless when it comes time for analysis. In this Take 10 Justin will walk you through some of the basic settings in Google Analytics to help make sure your data is correct and useful.


Justin Cutroni is Director of Digital Intelligence for Webshare and a respected leader in the Web analytics industry who helps organizations integrate Web analytics into their decision-making processes. Justin commonly interacts with senior-level management to drive the strategic use of Web data, and he collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the Web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry.

Justin is authorized by Google to teach Google Analytics Seminars for Success and has conducted numerous training events in the U.S. and Europe. He is author of Google Analytics, published in 2010 by O'Reilly Media, Inc. and co-author of Performance Marketing with Google Analytics, published in 2010 by Wiley.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you donít like taking notes, youíll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • What a Google Analytics website profile is
  • Which three duplicate profiles you need and how to create them
  • How to configure your default page
  • How to eliminate query string parameters that don't add value
  • How to update your time zone

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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