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Take 10: How to Create Home Page Content That Engages Visitors

Heather Lloyd-Martin
Fri., Oct. 28, 2011, 11am ET (8am PT)
10 minutes

Your home page content can make or break your online marketing efforts. If the content is inviting, clearly written, and nicely laid out, chances are your visitors will stick around to find out more. If not, they'll be gone in a flash.

In just 10 minutes, learn how to create killer home page content that engages your visitors and invites them to take action. We'll walk you through the questions you should ask yourself during your site's planning stages, discover what (and what not) to publish on the home page itself, and get tips for crafting content that wows visitors from the get-go.


Heather Lloyd-Martin is a 20-year marketing veteran, noted author, and SEO copywriting pioneer whose firm, SuccessWorks, creates revenue-driving, content-based campaigns and trains corporate in-house SEO copywriters. She serves on the board of American Writers and Artists, Inc., as well as the advisory boards for SEMpdx and the PubCon conference. In addition, she is the immediate past chair of the Direct Marketing Association's Search Engine Marketing Council. Freelance online writers and small business owners consider Heather's book, Successful Search Engine Copywriting, the go-to resource for everything SEO copywriting.

Who Should Attend?

If you want to make sure the content on your home page attracts and retains visitors, you need to check out this snack-size Take 10. In it, you'll learn how your home page's look and readability can keep your visitors coming back for more.

What Will You Learn?

  • Why your home page must be clearly focused
  • What your home page has in common with a funnel
  • What questions to ask while creating content
  • What to write about
  • What NOT to write about

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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