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Take 10: Five Ways to Keep Your B2B Email and Customer Data Clean

Mary Ann Kleinfelter
Fri., Apr 19, 2013 11:00:00 AM
10 minutes

There are numerous reasons for keeping your customer data clean. Cleaner data can save money by making it possible for you to reach more customers with less waste. It also allows you to make better marketing decisions and create more relevant personalized offers, both of which can lead to increased sales.

In just 10 minutes, you'll learn five things you should be doing right now to keep your customer data clean and up-to-date.


Mary Ann Kleinfelter is president and owner of Marketing Solutions Today. Previously, she was vice president of marketing at L-com Global Connectivity, a B2B marketer of high tech products. Mary Ann has more than 20 years of consumer and B2B multichannel marketing experience, working with such firms as Carus Publishing, Abacus/Epsilon, Sylvan Learning Center, Bedford Fair, Delta Education, and others.

Who Should Attend?

If you want to use customer data more effectively to market to customers and increase sales, this Take 10 is for you!

What Will You Learn?

  • Why it's critical for your employees to know how clean your data is
  • How to use every touch point with a customer as an opportunity to update your list
  • Tips for cleaning your customer data and keeping email lists current

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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