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Take 10: Selecting the Right Metrics to Measure Campaign Success

Ruth P. Stevens
Fri., Jun 21, 2013, 11:00:00 AM
10 minutes

Once you set your marketing objectives, the next step is to select the right campaign metrics so that you can quantify your success.

In just 10 minutes, we'll provide you with the guidelines you need to choose the right metrics for a successful campaign.


Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School, and is a guest blogger at and Biznology. Crain's BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech). Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM.

Who Should Attend?

If you're responsible for measuring the success of your marketing campaigns, this Take 10 is for you!

What Will You Learn?

  • Everything you need to know about the metrics hierarchy
  • The difference between activity and results metrics
  • What metrics to consider for different communication types

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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