How to Lead the Mindful Marketing Revolution
- Lisa Nirell
- Jennifer Kelly
- Thu, Nov 13, 2014, 12pm ET
- 90 minutes
Big data, growing pressure to prove ROI, and 24/7 customer demands can make many marketers feel mindless, not mindful. And it's no wonder—research shows that the pendulum has swung too far towards technology overstimulation and dependency. The C-suite may demand spreadsheets, dashboards, and statistics, yet more than half of what customers are saying about your company online (and some of your most valuable insights) cannot be tracked by analytics tools. It's time for marketers to start making important decisions without depending solely on data.
In this PRO seminar, you'll learn how today's marketing revolutionaries have learned to stop, breathe, and reflect on the more human side of marketing to generate new opportunities and transform customer relationships.
Lisa Nirell is the chief energy officer of EnergizeGrowth®, and the founder of Marketing Leaders of DC™. She has worked with companies such as Adobe, Infor, Bozzuto, Oracle, and Blackboard to provide fresh insight and help launch breakthrough growth ideas. She is an award-winning blogger for Fast Company and Huffington Post, and the author of Energize Growth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World.
Who Should Attend?
Marketers and other professionals who are interested in learning how to look beyond big data to leverage new opportunities and insights. This seminar will teach you how to make big decisions mindfully, without relying solely on a single data point.
What Will You Learn?
- The most common mindless marketing habits and how/why to break them
- The biggest disappointments and limitations with big data
- Time-tested, pragmatic strategies for becoming a mindful marketer
As a special bonus with this PRO seminar, ten lucky attendees will be chosen at random to win a free copy of Lisa's new book, The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. To qualify, simply complete the short survey at the end of the live Q&A session.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.
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