In this Master Class, you'll learn:
- Email marketing best practices that improve your deliverability and response metrics
- How to write clear and relevant emails that your audience looks forward to reading
- What works—and what to avoid—in email marketing based on years of data
The death of email has been greatly exaggerated. Businesses rely on email for vendor interactions, sales conversations, and staying in contact with their audience. Which is why email marketing isn't going anywhere.
But effectively connecting with your audience requires more finesse than just rounding up an address list and hitting the send button.
To succeed in email marketing you need to consider many factors: subject lines, open rates, copy, CTAs, tech, and more. Improving any one of these can impact your results. Improving them all can transform your business.
After 13 years in email marketing, Jay Schwedelson knows what works and what doesn't—and he has the data to prove it. Join Jay for The Real Truth About Email Marketing Master Class and breathe new life into your emails.
MASTER CLASS LESSONS
Complete each of the following lessons to earn your certificate of completion.
Overview of the Master Class
Do you need email marketing? Yes: It's the cheapest, most direct way to stay in contact with your audience. Start here to discover how you will benefit from great email marketing.
LENGTH: 4:00 minutes
Mindset of an Email Marketer
Email marketing is very forgiving. You send messages to your list. Some are read, some are not. Some get responses, some don't. The key? Don't let today's failure define you: Always be testing.
LENGTH: 6:00 minutes
Anatomy of an Email: Overview
Email marketing isn't just about quick sales, nor is it constant content. It's important to understand the basic components so you know what to test—bringing you to higher response rates.
LENGTH: 5:00 minutes
Anatomy of an Email: From Address
The most valuable real estate in your email? Your From line. Learn why your name matters to your audience—and how you can use it to earn their trust and attention.
LENGTH: 6:00 minutes
Anatomy of an Email: Subject Lines
Subject lines: What works? And what doesn't? Learn how to write a good email subject line that speaks to your readers' interests and gets the email opened.
LENGTH: 20:00 minutes
Anatomy of an Email: Preheaders
You know the little preview you see before you open an email? That's the preheader. Discover how to write strong preheader copy to draw your reader into your marketing message.
LENGTH: 8:00 minutes
Anatomy of an Email: First Impressions
People make subconscious judgments within moments of seeing your email. Learn how to make a great first impression with your email marketing.
LENGTH: 5:00 minutes
Anatomy of an Email: Content
What should you write about? How much should you write? Your email creative—and your success—depends on your goals. Define your goals to define your content.
LENGTH: 4:00 minutes
Anatomy of an Email: Images
Stock photos, graphics, videos, GIFs: Images in your email define your style and convey information. Here's what the data says about successful images in your email marketing—and what to avoid.
LENGTH: 5:00 minutes
Anatomy of an Email: CTAs
Email marketing is just that: Marketing. Getting people to take action. Learn how to craft a compelling call to action (CTA) so people respond the way you want them to more often.
LENGTH: 6:00 minutes
Anatomy of an Email: Letter Format & Signatures/PS
The most overlooked, yet essential, part of any sales letter? The ending! Learn how to use your signature to strengthen your authority and a postscript (P.S.) to reinforce your email's main message.
LENGTH: 6:00 minutes
Types of Emails Overview
Should you send promotional emails or informational newsletters? Discover the strengths of each and how to write them to connect with your audience.
LENGTH: 3:00 minutes
Offer Emails: How to Do Them the Right Way
With email marketing, there's plenty of wrong ways to promote your offer. Discover how to present your solution in a way that increases your clicks and response.
LENGTH: 13:00 minutes
Newsletter Emails: You Can Be Doing More (Literally)
When it comes to sharing information that's relevant to your client: How much is too much? Here's the (surprising) data that says you can be doing more.
LENGTH: 7:00 minutes
Metrics and Trigger Emails
Email automation—a reader does this, your system responds with that—can be beneficial or detrimental to your relationship with your audience. Know the effects of your triggers (and how to fix them).
LENGTH: 12:00 minutes
Building Deliverability and Reputation
Why send emails if they're not delivered? Learn to build (and keep) your reputation so your emails get delivered to the Inbox—increasing the chances they'll generate a response.
LENGTH: 14:00 minutes
Use the Right Data in the Right Ways
Email service providers give you a lot of data. What's important? And what can you safely ignore? Find out what really matters and how to use that data to improve your email marketing.
LENGTH: 14:00 minutes
Timing and Frequency DOES Matter
Does it matter when you send your emails? You bet it does. Learn the best days and times, in general, to send emails—and how to adjust your timing based on your own results.
LENGTH: 11:00 minutes
To Automate or Not Is the Wrong Question
Without automation you'll be stuck at your desk waiting for the best moment to send your message. Learn how to automate your email marketing, freeing your time and improving your response rates.
LENGTH: 6:00 minutes
Do This, Not That: Small Things, Big Impact
Get the quick and easy tactics, adjustments, and changes that impact email marketing today, based on data and testing (not conjecture and guesswork).
LENGTH: 15:00 minutes
What's Next? Where Is Email Marketing Heading
Online marketing is always changing—just think of the death of cookies. Learn why email marketing will continue to grow in importance in your marketing stack and how you can use email to take advantage of the marketing changes coming your way.
LENGTH: 6:00 minutesLevel-up your subscription and GO PRO for access to this and all future Master Classes. Plus, PRO-exclusive webinars, our full course catalog, a personal concierge, and more.
SUPPLEMENTARY RESOURCES
These materials aren't required to officially complete this Master Class, but they can help you more deeply understand and better implement what you learn.
- Registration required to access supplementary resources
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Email Marketing -- CLICK HERE to join the Nov 16 watch party
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Email Marketing -- Download | Transcripts (zip)
OUR EXPERTS
YOUR INSTRUCTOR: Jay Schwedelson
Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 12 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.
Instructional Designer: Sean Adams
MarketingProfs Instructional Designer Sean Adams is a certified life coach, Amazon bestselling author, international speaker, former college professor, and elite communicator committed to creating world-class experiences. He's trained over 10,000 people from the stage, in-person, and online, and is committed to developing and delivering simple-to-understand and instantly usable content.
