Secrets to a Successful Content Strategy to Boost SEO

Links. Relevance. Authority. Ranking. This lesson is about combining all of that into a focused search content strategy. You'll learn why you need to align your plan with the ultimate action you want visitors to take, the actual pieces you'll need to include, and how these tactics work together.

LENGTH: 28:21 minutes

This lesson is part of MarketingProfs Master Class

The Art of Being Found: SEO for (Non-Techie) Marketers

Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you. LEARN MORE

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YOUR INSTRUCTOR: Andy Crestodina

Andy Crestodina is a co-founder of Orbit Media, an award-winning digital agency in Chicago. He's provided digital marketing advice to 1,000+ businesses, written 500+ articles, and authored Content Chemistry: The Illustrated Handbook for Content Marketing.

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