This lesson is part of MarketingProfs Master Class

Marketing Strategy: Finding a Sustainable, Differential Advantage

If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class. LEARN MORE

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OUR EXPERTS

Allen Weiss
YOUR INSTRUCTOR: Allen Weiss

Allen Weiss is the CEO and founder of MarketingProfs. He has partnered with companies of all sizes—including Texas Instruments, Informix, and EMI Music Distribution—to help them position their products and services. He has developed a rigorous framework to ensure that positioning is unique and defensible in competitive environments.

LinkedIn: Allen Weiss