This lesson is part of MarketingProfs Master Class

Marketing Strategy: Finding a Sustainable, Differential Advantage

If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class. LEARN MORE

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OUR EXPERTS

Allen Weiss
YOUR INSTRUCTOR: Allen Weiss

Allen Weiss is the founder of MarketingProfs. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment. He is also the founder of Insight4Peace and the Director of Mindful USC.