This lesson is part of MarketingProfs Master Class
Marketing Strategy: Finding a Sustainable, Differential Advantage
If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class. LEARN MORE
YOUR INSTRUCTOR: Allen Weiss
Allen Weiss is founder, CEO, and Positioning Practice Lead at MarketingProfs. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment. He is also the founder of Insight4Peace and the former director of Mindful USC.