MarketingProfs Marketing Strategy Master Class Lesson: Solidify Your Position

Solidify Your Position: Challenge Your Assumptions

This lesson brings together competitive analysis, customer analysis, and company analysis to help you determine your marketing strategy and positioning through the Strengths, Weaknesses, Opportunities, and Threats (SWOT) process. Think of this as a reality check on any assumptions you've made during your previous analysis.

LENGTH: 15:00 minutes

This lesson is part of MarketingProfs Master Class

Marketing Strategy: Finding a Sustainable, Differential Advantage

If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class. LEARN MORE

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YOUR INSTRUCTOR: Allen Weiss

Allen Weiss is the founder MarketingProfs and a long-time mindfulness teacher. He is a senior teacher at InsightLA.org, where he has practiced and taught mindfulness for 20 years, and the founder and former director of Mindful USC at the University of Southern California. His "Basics of Mindfulness" class was noted as the Best in Los Angeles by Los Angeles Magazine.

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