MarketingProfs Marketing Strategy Master Class Lesson: The Future of Your Market

Thinking Beyond Today: The Future of Your Market

This lesson covers how to keep ahead of the competition over the long haul. Learn how to make your marketing strategy more robust and able to adjust to shifts in the market, so you can adapt and right course as obstacles and opportunities arise. You'll also learn a process for future market forecasting that can help you predict how things will change over the next decade.

LENGTH: 7:27 minutes

This lesson is part of MarketingProfs Master Class

Marketing Strategy: Finding a Sustainable, Differential Advantage

If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class. LEARN MORE

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OUR EXPERTS

YOUR INSTRUCTOR: Allen Weiss

Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment. He is also the founder of Insight4Peace and the former director of Mindful USC.

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