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Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology—such as machine-learning and artificial intelligence.
- Three Ways Snapchat Is Changing the Marketing Landscape
Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn. more - What You Need to Know About Digital Asset Management Systems
Digital asset management software can put an end to many day-to-day frustrations—from not finding files, to not being unable to send them because they're too large, to mistakenly using outdated images, and on and on... more - Omnichannel Marketing's Secret Weapon: Local Brick-and-Mortar Stores
As brand marketers and CMOs struggle with the complex challenge of delivering seamless customer experiences across online and offline worlds, many of them neglect one critical component: the local brick-and-mortar store. more - The End of Behavioral Targeting and the Rise of Account-Based Marketing
As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many thought it was. After all, isn't it much more valuable to know who your customers are, rather than draw inferences from behavior? more - Agencies Are Grossly Misjudged by Clients, and It's the Agencies' Own Fault
Agency life isn't what it once was. No, I'm not making yet another Mad Men reference. I'm talking about how agency life has changed in just the last two decades. more - Why You Need Data Wrangling If You Want Data-Driven Marketing
Although diverse and complex data holds the promise of robust insights, its sheer volume and variety can create bottlenecks as data analysis becomes increasingly labor-intensive. Which is why data must first be wrangled, then analyzed. more - Follow This One New Trend, and You Will Be Found Online
If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") to tell the world who you are and what business you're in. more
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