I just had lunch with Rosemary Brutico of Quintessence Communications where we had a terrific conversation about marketing, consulting and publishing....
One of the recurring themes of our conversation: the value of publishing -- and the way the Web has changed everything.
Take articles, for instance. In the old days (not so long ago), consultants like me aimed our bylined articles at relevant industy print publications. But now, I've found that there's much greater power in publishing with online sites like MarketingProfs. Whereas a print publication is a one-shot deal, a Web-archived article collects hits and generates traffic for months and years to come.
Even books have changed. Certainly there's great value in publishing a book with a credible publishing house. (And the big ones have enviable distribution networks.) But the Web evens the playing field by becoming a virtual distribution medium of its own, making e-books a viable alternative for spreading ideas, generating attention and building sales. Now many of us really have to think twice: should our book be a traditional print publication? Or can I get more traction releasing it online?
Add in Webinars, downloadable PDFs, podcasts and other media, and suddenly, the publishing/distribution picture looks very different from the one we lived in just a few years ago.
What do you think? Today, which publishers really matter?
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]
- B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response
- Effective Content Types for Each Stage of the Buyer's Journey [Infographic]
- Beyond Content Marketing: 10 Steps to Real ROI With Content Operations
- Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]