I just delivered a keynote the University of Michigan Alumni in New York ... clearly a career-minded group of professionals....
They really got the message about personal branding. I was surprised, however, to learn that most of them have not focused on building their on-line identities. Virtually all of them had googled themselves, yet few had ideas for how to increase their visibility by building their brands in bits and bytes.
Personal googling is a phenomenon. Your clients, partners, hiring managers and colleagues are googling you. In a world that is becoming more and more virtual, your on-line identity is often your entire identity.
Do you know what google says about you? Are you pro-actively managing your on-line identity?
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Brand Management Articles
You may like these other MarketingProfs articles related to Brand Management:
- How Brand Consistency and Hyper-Personalization Drive Success [Infographic]
- How B2B Social Proof Can Boost Credibility and Sales
- The 20 Most Mispronounced Brands Around the World [Infographic]
- Your Rebranding Blueprint for Brand Transformation
- The Most Valuable US Brands
- Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity