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The sense of smell is the most powerful sense we have...

...when it comes to evoking memories -- and many hotel chains and retail companies are using the sense of smell as a tool for building consistent, memorable brand experiences.
I just read in Iconoculture that Japanese movie theatres are using 'scene-synchronized scents' to enhance the cinematic experience and create memories that last beyond the end of the film.
How can you use the sense of smell in your branding acitivites?

Continue reading "Movie Scents" ... Read the full article

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image of William Arruda

William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda