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The sense of smell is the most powerful sense we have...

...when it comes to evoking memories -- and many hotel chains and retail companies are using the sense of smell as a tool for building consistent, memorable brand experiences.
I just read in Iconoculture that Japanese movie theatres are using 'scene-synchronized scents' to enhance the cinematic experience and create memories that last beyond the end of the film.
How can you use the sense of smell in your branding acitivites?

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image of William Arruda

William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda