Three podcasts to pay attention to: Managing the Grey is hosted by C.C. Chapman, the Digital Marketing Manager at Babson College...

...who has been doing music podcasts for a while. Managing the Grey is about "new media, social marketing, no-control PR." Hmm....those are some more terms to add to the ever growing list of adjectives used to describe 'new' marketing.
Accross The Sound Hosted by Joseph Jaffe, of Life After The 30 Second Spot fame. Joe brings a wonderful perspective to this conversation because he has worked on the agency side of things and on the 'new' marketing side of things. Across The Sound is usually about an hour, but he does a good job of filling it with interesting content and gives a nice show summery on the Across The Sound blog (I think they call them show notes).
and - Marketing Strategy, Social Media, 1,000 Podcasts is hosted by Eric Mattson, who is currently in the middle of conducting 1,000 podcasted interviews of marketers, innovators, entrepreneurs and other interesting people.
Anyway, for me it's kind of weird to just be discovering these guys as I've been an avid participant in the blogosphere for a few years, and finding these podcasts is like finding a parallel universe. Maybe bloggers and podcasters run in different circles.

Enter your email address to continue reading

Podcasts about New Marketing

Don't's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


Karl Long, straight talk, critical thinking, and strategic vision. Karl is fascinated in what happens and what value can be created "in the space between" customers and businesses, it is this space that customer experience happens, brands are built, value is co-created, and sometimes customers are let down.

Karl likes to focus on these areas and is a passionate believer that companies that pay attention to this space, like Google, Netflix, Amazon, ikea & ebay, create the strongest brands that essentially market themselves.

Karl writes the number 2 site on the topic of customer experience at - customer experience strategy est. 2003, where he explores the marketing, branding and design implications of customer experience.

More recently Karl started up - microbrands & micromarketing to explore what he thinks is next generation marketing and branding that will rely on non-traditional marketing channels, like blogs, social software and co-created content.

Karl holds an MBA in Design Management from the University of Westminster in England and currently lives in the South of Florida for his sins.

Feel free to get in touch:

c. 617 794 8475