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I was reading in Time magazine that some of the world's strongest personal brands are lending their names to wines....

Time reported:

Madonna, Olivia Newton-John, Joe Montana, Francis Ford Coppola -- is there a celebrity who doesn't have a wine these days? For many, it's a high-end hobby. For others, it's a status symbol and personal branding tool. Marketers see famous names as a way to expand wine's appeal and cultivate new oenophiles.

I haven't seen any of these wines in Jancis Robinson's Wines of the Week recently, but they could be good quality wines. The question is: Will this have a positive impact on these celebrities' personal brands or is it just a way to add some more zeros to their bank balances?
If wine is a logical brand extension for your personal brand, you too can have your own private label wine. Here's one source I found.

Continue reading "Bottom's Up: Personal Brand Extension in a Bottle" ... Read the full article

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image of William Arruda

William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda