MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

I was reading in Time magazine that some of the world's strongest personal brands are lending their names to wines....


Time reported:

Madonna, Olivia Newton-John, Joe Montana, Francis Ford Coppola -- is there a celebrity who doesn't have a wine these days? For many, it's a high-end hobby. For others, it's a status symbol and personal branding tool. Marketers see famous names as a way to expand wine's appeal and cultivate new oenophiles.

I haven't seen any of these wines in Jancis Robinson's Wines of the Week recently, but they could be good quality wines. The question is: Will this have a positive impact on these celebrities' personal brands or is it just a way to add some more zeros to their bank balances?
If wine is a logical brand extension for your personal brand, you too can have your own private label wine. Here's one source I found.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of William Arruda

William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda