I was reading in Time magazine that some of the world's strongest personal brands are lending their names to wines....
Madonna, Olivia Newton-John, Joe Montana, Francis Ford Coppola -- is there a celebrity who doesn't have a wine these days? For many, it's a high-end hobby. For others, it's a status symbol and personal branding tool. Marketers see famous names as a way to expand wine's appeal and cultivate new oenophiles.
I haven't seen any of these wines in Jancis Robinson's Wines of the Week recently, but they could be good quality wines. The question is: Will this have a positive impact on these celebrities' personal brands or is it just a way to add some more zeros to their bank balances?
If wine is a logical brand extension for your personal brand, you too can have your own private label wine. Here's one source I found.
Continue reading "Bottom's Up: Personal Brand Extension in a Bottle" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Brand Management:
- The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast]
- The Power and Value of Brand: Maggie Gross on Marketing Smarts [Podcast]
- The 10 Brands Americans Feel Most Intimately Connected to in 2021
- Are Businesses Creating and Using Brand Guidelines?
- Why B2B Branding Is More Important Than Ever