The business world is all abuzz with Chris Anderson's best seller, The Long Tail, but after a read I found myself thinking...
that the book's primary premise was one of those treatises that sounded good on paper, but would never really mean much to the real world business. The usual suspects, such as Amazon, were rounded up and held out as examples of the long tail.
Now, how realistic is Amazon for the typical business?
The reason I bring any of this up is that while this book may sell well, the danger is that it gives business owners another reason to chase the new, new thing, when they should stay at work and refine a proven business strategy that works in their reality -- and then try to make it work a little better.
I'm not opposed to new thinking. I just find that much of the new thinking comes from a desire to call the same thinking by a new name.
Wall Street Journal columnist Lee Gomes went even further, knocking Anderson's assumptions by using the actual examples cited in the book to demonstrate just the opposite of what is proposed.
"So maybe Mr Anderson really has unlocked the sort of new business rules the cover promises. I say we wait before ripping up any business plans," Anderson argued.
What do you think?
Technorati tags: The Long Tail marketing marketing strategy business strategy
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Content:
- What Makes Vendor Content 'High Value' for B2B Buyers?
- How Being Strategic About Content Development Can Boost Results and Save Time and Money | Marketing Smarts Live Show
- Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)
- Unlocking the Secrets of 'Ridiculously Good Content' | Marketing Smarts Live Show
- Publications Don't Want Your AI-Generated Content
- Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast]