The business world is all abuzz with Chris Anderson's best seller, The Long Tail, but after a read I found myself thinking...
that the book's primary premise was one of those treatises that sounded good on paper, but would never really mean much to the real world business. The usual suspects, such as Amazon, were rounded up and held out as examples of the long tail.
Now, how realistic is Amazon for the typical business?
The reason I bring any of this up is that while this book may sell well, the danger is that it gives business owners another reason to chase the new, new thing, when they should stay at work and refine a proven business strategy that works in their reality -- and then try to make it work a little better.
I'm not opposed to new thinking. I just find that much of the new thinking comes from a desire to call the same thinking by a new name.
Wall Street Journal columnist Lee Gomes went even further, knocking Anderson's assumptions by using the actual examples cited in the book to demonstrate just the opposite of what is proposed.
"So maybe Mr Anderson really has unlocked the sort of new business rules the cover promises. I say we wait before ripping up any business plans," Anderson argued.
What do you think?
Technorati tags: The Long Tail marketing marketing strategy business strategy
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Do Most B2B Marketers Gate Content?
- A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]
- B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response
- Effective Content Types for Each Stage of the Buyer's Journey [Infographic]
- Beyond Content Marketing: 10 Steps to Real ROI With Content Operations