The weekly Top 25 Marketing Blogs list has become something of an institution in BlogLand. Every Monday morning, Mack Collier updates his list, and Top 25ers and wannabes flock to The Viral Garden like kids to Santa's lap....

This week, MarketingProfs Daily Fix debuts on the Top 25 list, making it Christmas in July for us here. (Until July 14, the MarketingProfs Daily Fix was not tracked in Mack's list because it didn't have a unique domain to distinguish its traffic from other MarketingProfs traffic.)
The DF debuted at number 22 on the list, but we won't stay there for long. As Mack said, "DF has made huge leaps after moving to its own domain name a few weeks ago. Eventually DF should make a run at the Top 5."
Check out Mack's full list.
As I've said, Mack's list relies on stats supplied by Alexa, which ranks blogs according to its own "secret sauce" formula of traffic/pageviews determining traffic ranking. Because Alexa rankings are based on tracking from those who use its toolbar, some say the results are oddly skewed in favor of those who, well, use the toolbar.
Mack admits Alexa has its shortcomings, yet says he believes Alexa is more accurate than link aggregators such as Technorati, because it does attempt to measure actual traffic instead of just counting links.
And by the way, there are some fabulous blogs on Mack's Top 25 list. For those of you looking to expand your regular reads, that list is a great place to start. Several of the top 25 marketing bloggers moonlight as contributors to the MarketingProfs Daily Fix.
There's Mack himself, of course, as well as John Jantsch, Harry Joiner, BL Ochman, David Armano, and Karl Long, among others. Drop by their blogs and say hello.
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Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.