Shelley spent over five years at MarketingProfs, playing Den Mother to thousands of paid subscribers. She programmed, produced and promoted weekly online seminars featuring the biggest names in marketing. The result: More frequent broadcasts, increased participation, and higher ratings — 65% of the seminars last year earned five stars from the audience.

Shelley recently launched Killer Webinars to help organizations launch their own webinar programs. She also blogs, speaks, and assists clients with live event production. Her new mission is to rid the world of lousy webinars, one broadcast at a time.