I just returned from a week-long road trip to Illinois and Michigan. Lines at the airports were better than expected, service on the airlines worse, and shopping experiences a mixture of both....
How can one walk into a cafe and be ignored for 10 minutes while the cashier stares blankly into space and then writes notes on a pad, while next door I am treated as if I am the store's only customer and the most important person ever to enter the establishment?
All I wanted was to pay my buck and a half for cup of coffee from the self-serve bar at the cafe, and you would think that I was robbing the place. Next door, I didn't want anything but ended up spending more than $20.
At the first, I really wanted -- nay needed -- the coffee. At the second, the last thing I needed was several layers of chocolate candy. Yet, I never purchased my cup of Joe, instead went across street to the Chamber for a free cup, and savored the chocolate I bought.
The point here is that if we don't meet our customers' needs and wants (i.e., I wanted a good experience, so I didn't fill my need at the cafe), we slowly kill the brand and sales. Neither a good thing.
Continue reading "Road Trip Brings Both Good and Bad News" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- How Employee Advocacy Can Improve Your Content Marketing Performance
- Storytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast]
- No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself
- A 17-Step Process for Creating High-Performing Articles [Infographic]
- Why Do B2B Marketers Need an Agile CMS?