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A few months ago I wrote about a Guardian article indicating that "if you get a group of 100 people online then one will create content, 10 will 'interact' with it (commenting or offering improvements) and the other 89 will just view it"....


Now Jakob Nielsen is looking at this phenomenon which he calls the "90-9-1 rule" and adds some interesting data (from Technorati, Wikipedia and Amazon).
Reflecting on how the unrepresentativeness of contributions can cause problems, he suggests five ways to make participation a little less unequal:
1. Make it easier to contribute;
2. Make participation a side effect of something else they're doing (e.g. buying);
3. Have users modify something, rather than create it from scratch;
4. Reward – but don't over-reward – participants;
5. Promote quality contributors and contributions.
Read the full article here.

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ABOUT THE AUTHOR

Mark Vanderbeeken, who is in charge of the successful experience design blog at Experientia titledPutting People First, is a specialist in visioning, identity development and strategic communications. He worked in Belgium (his home country), USA, Denmark and Italy for both profit and non-profit, studied at Columbia University, and is now a senior partner in Experientia, an experience design consultancy based in Turin, Italy.

Prior to Experientia, he was communications manager of Interaction Design Institute Ivrea (Ivrea, Italy), European communications coordinator for the World Wide Fund for Nature (or WWF, Copenhagen, Denmark), marketing director of Gwathmey Siegel & Associates Architects (New York, USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Antwerp, Belgium).