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This just in, and it needs little comment from me - other than that Dove continues to raise the bar in marketing to women....

Watch this ad (also embedded below), and have your tween and teenage daughters watch too. Pretty powerful, eh?
When will these ads, or ones like them, run in the U.S.?

Continue reading "Dove Does It Again: Canadian TV Campaign" ... Read the full article

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image of Andrea Learned
Andrea Learned is a noted author, blogger, and expert on gender-based consumer behavior. Her current focus is on sustainability from both the consumer and the organizational perspectives. Andrea contributes to the Huffington Post and provides sustainability-focused commentary for Vermont Public Radio.

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