I'm sitting here listening to a colleague have a conversation about a college football game this weekend. He keeps referring to the team as "we"....
And not only is he not on the football team .... he didn't even go to that university.
I think it's great that he refers to the team and school as "we." Because he feels like he's a kindred spirit. And it makes him a part of something bigger than himself.
That's exactly how great companies make you feel - like you're one of them. Like you feel their pain and experience their joy. They make you want to talk about "our" and "we." Not "them." You are in the family. And the sooner more companies .... from the Fortune 50s to the mom-and-pops - realize this, the better off they will be.
The company side of the coin should be very concerned about and aware of the "us and them" mentality. And shed it as quickly as possible. No, it's not touchy-feely marketing. It's smart. And it goes far beyond marketing. It's about making connections with people. And I think you'll find that making a connection turns a consumer into a valuable asset–which just got you out of the widget business and into something much, much bigger.
Continue reading "The "WE" Mentality" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs resources related to Content.
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.
A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.
Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.