"Don't think I'm stupid, but I'm writing that down," said my client....
Stupid? I should think not, dear client! I wish this light bulb would go on more often. This is particularly true for early-stage firms where every day is a cacophony of tactics. The objectives and strategies are usually implied, yet rarely formalized, presented and digested by the team.
In the worst-case scenario, I have seen tactics become a mantra, as if they themselves were the strategy, or .... gasp! .... the objective. And of course, there is the danger of being so caught up in tactics that the original objective is completely forgotten.
While I am not quite sure why marketing planning is so very complicated for many, I do know that is an age-old problem. SunTzu said it best around 500 B.C., and many a marketing strategist agree:
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
Continue reading "Objectives. Strategy. Tactics. (In that order.)" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- Five Quick Video SEO Tips to Help More People Find Your Content
- The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
- The State of Video Marketing in 2021 [Infographic]
- 12 Key Digital Content Distribution Channels [Infographic]
- How to Make Your Brand's Storytelling More Compelling