Contributed by Sara Holoubek

  • United Shares Plunge On... Bad SEO?

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    If you have every questioned the power of , consider United Airlines lost of its value the other day due ...

  • The Marketing of Motherhood

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    Mom. It's one of the first words any of us learns. The concept is universal; motherhood precedes every living being ...

  • Taking a Second Life Census

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    Is it 5.2 million or 500,000? How many inhabitants really "live" in Second ? For that matter, what constitutes "living?" ...

  • Election 2008 Fatigue (Yes, Already)

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    It's Presidents' Day, an appropriate time to provide commentary on the presidential hopefuls' interactive strategies. For the first time in ...

  • Burma-Shave: The Social Media Classic

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    A few days ago I was thinking about some of the 20th century's greatest advertising campaigns, trying to imagine what ...

  • Deep Thoughts On Deep Tagging

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    Deep-tagging video has me very excited. Let's start at the This year, 2006, is the year that video found success ...

  • Objectives. Strategy. Tactics. (In that order.)

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    "Don't think I'm stupid, but I'm writing that down," said my Stupid? I should think not, dear client! I wish ...

  • Nothing to Wear to the Party

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    Last week, I realized that my client was in serious logo Not that there was anything wrong with the current; ...

  • When Digital Met Traditional

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    A week or so ago, the head of a boutique traditional agency called me in for a quick digital They ...

  • It's Not Easy Being Green

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    But it sure helps differentiate oneself. Having recently tasked myself with mapping the very uniform search engine marketing agency landscape, ...

  • Moving Towards Media Ubiquity

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    I am sitting at some awful government building waiting to renew my passport before a 9pm flight tonight. I had ...

  • How Do You YouTube?

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    As you have probably noticed, I am completely obsessed with Every day, creative uses have come up in my life, ...

  • Google=Software

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    First it was search. Then it was media. Now it is In recent conversations with friendly Google employees, the buzzword ...

  • Help, I'm Drowning!

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    I just spend the entire month of May documenting all of my internal and external communication just to see how ...

  • Why Google's Offline Is Slow

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    This week Business Week reported on Google's slow offline ...in particular, the Google Publication Ads program, where marketers can bid ...

  • Gathering Around the (You)Tube

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    Last week, my dad sent me a video from "Whoa, who told my dad about YouTube?" I thought. Even if ...

  • SEM and the Handyman

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    For 4 years the results of shoddy contractor work have been staring me in the face. That is, until I ...

  • But a Lot of People Want It!

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    This week I had the privilege of judging an undergraduate business plan Real dollars were at stake for the top ...

  • Marketing to Generation 2.0

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    Face we marketers are button-downed control freaks. Once we do have that big, creative idea, we build a wall to ...

  • The Marketing Crosswalk

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    One of the best things about living in Manhattan is that pedestrians rule. Well, except when you are the driver. ...

  • The Double-Edged Sword of Word-of-Mouth

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    Recently I waited in ridiculous line for the hottest opening in Manhattan. A new musical? Nope. A SOHO gallery? Guess ...

  • The End of T.V. Night?

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    It's 1964 and you are sitting in front of the T.V. with your kid sister. Mom and Dad are on ...