Deep-tagging video has me very excited. Let's start at the beginning....
This year, 2006, is the year that video found success online. The majority of households have the bandwidth to experience a smooth ride, and we have collectively observed that our media consumption patterns are forever altered. We can't get enough of the stuff.
Given that searching is now an instinct of the online species, the next questions is "How do we tag and index all of this video?" The primary challenge is that video, unlike a static picture, travels through both time and space. There are thousands, if not millions of possible references in a video clip, from the brand of shoes someone is wearing to the name of the store in the background.
Enter deep-tagging. A few firms, notably MotionBox and VeoTag, have suggested that by splicing video into segments, we can then tag the segments separately. This not only allows for users to find exactly what they are looking for, but also significantly grow inventory - or natural search results, depending on you perspective.
The hard part, of course, is waiting for consumer adoption to take its course.
Take the first step (it's free).
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