If you are struggling to understand the impact of new technology on consumer behavior and marketing strategy, you will find it helpful to have the classification developed by Brian Kardon, Chief Strategy and Marketing Officer of Forrester Research....
Speaking at last week's MPlanet conference produced by the AMA, Brian identified 10 forms of social computing often referred to as Web 2.0:
Social Networks (MySpace)
Open Source Software: (Linux)
Search Engines (Google)
User Review Portals (Trip Advisor)
Comparison Shopping Sites (Shopzilla)
Brian has generously made his presentation slides available here https://www.forrester.com/mplanet
"Power to the people" on the Web now comes in 10 varieties. Which one is affecting your business most significantly?
Continue reading "MPlanet 2006: Shining a Light on Web 2.0" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- The Biggest Frustrations of Content Managers [Infographic]
- It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
- How to Build a Content Marketing Funnel That Will Drive Sales
- The Top Barriers to Creating Great B2B Content
- The Top 20 Content Marketing Hashtags, Topics, and Searches