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If you are struggling to understand the impact of new technology on consumer behavior and marketing strategy, you will find it helpful to have the classification developed by Brian Kardon, Chief Strategy and Marketing Officer of Forrester Research....


Speaking at last week's MPlanet conference produced by the AMA, Brian identified 10 forms of social computing often referred to as Web 2.0:
1.
Social Networks (MySpace)
2.
RSS (NewsGator)
3.
Open Source Software: (Linux)
4.
Blogs (Gawker)
5.
Search Engines (Google)
6.
User Review Portals (Trip Advisor)
7.
Consumer-to-Consumer (eBay)
8.
Comparison Shopping Sites (Shopzilla)
9.
Podcasts (Odeo)
10.
Wikis (wikipedia)
Brian has generously made his presentation slides available here https://www.forrester.com/mplanet
"Power to the people" on the Web now comes in 10 varieties. Which one is affecting your business most significantly?

Continue reading "MPlanet 2006: Shining a Light on Web 2.0" ... Read the full article

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ABOUT THE AUTHOR

image of Roy Young
Roy Young is coauthor of Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact.