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Did you see these Volkswagon commercials over the weekend?  I know they have been probably around for about 4 weeks now, but they slipped in past my TiVo and scared the hell out of me.... 


I don't know what freaked me out more, the Giants and Rutgers both losing this weekend or these ads.  I had to rewind them about 3 times each.

Now, I don't think they are going to make me go out and buy a Volkswagen (strictly Japanese in this household), but for advertising these are a home run. 
Target audience was probably the 25- to 30-year-old crowd with a message that a VW will save your life and your co-riders life in a car accident.  Powerful and simple message that breaks through the clutter.  Nicely done.  Why don't you ditch the Slash guitar ads and just pound these home?  Talk about scaring a car buyer into the safety message!


PardonMyFrench,


Eric


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ABOUT THE AUTHOR

Eric Frenchman is an online marketing and advertising consultant located in the Great State of New Jersey and Chief Internet Strategist for the online political agency Connell Donatelli Inc. Since 1998, Eric has managed multi-million dollar online advertising and CRM campaigns for AT&T, DLJdirect, Harrisdirect, and BMO Investorline and is a recognized expert in online marketing and advertising techniques. In 2005, Harrisdirect was ranked as the 17th largest online advertiser in the US and in 2003 was recognized as Best Financial Advertiser. Eric Frenchman's marketing blog is located here: https://www.ericfrenchman.com