Please accept all cookies to ensure proper website functionality. Set my cookie preferences

No matter which of these two celebrities you like or dislike -- Rosie O'Donnell or Donald Trump -- this public display of character debasement is just so wrong. Forget that it's the season for peace and goodwill and that the timing is crummy; this war of character slander sets a bad PR example, period....


Let's acknowledge first that Rosie is a comedian. It's her job to comment on issues in a humorous way. Whether she uses her podium at The View as her personal venting station is irrelevant. The show is about entertainment and gaining audience share.
Maybe she did go over the top with her comb-overed impression of "The Donald," but no more so than Don Rickles did in his day, or many other comedians. People laughed because it was presented in a humorous manner in an entertainment venue.
Was it mean-spirited humor? You bet. Check out the late night show monologues and you'll get something similar every night.
Donald Trump, however, resorted to personal character attacks, calling Rosie "fat," accusing her of wanting Miss USA herself (Rosie is openly gay), and calling her a loser. Sound like a Grade 5 school yard?
Donald Trump may be rich and used to having his way. He may even have a bruised ego because of this episode. But his handling of the situation was a publicist's nightmare, in my opinion. Frankly, he should have taken the moral high ground, laughed and dismissed the entire thing saying that Rosie is a comedian and he doesn't take it personally. That's show business.
Instead, he ranted, attacked, threatened to sue, and is still debasing Rosie. "I'll most likely sue her for making those false statements .... and it'll be fun," he told People Magazine. "Rosie's a loser. A real loser. I look forward to taking lots of money from my nice fat little Rosie."
Donald Trump is his own brand. To me, this doesn't serve his brand image well, unless he wants his public to think he's a pompous, over-exposed, hot-aired rich dude who lucked into a prime-time TV show.
Don't you feel like shouting, "Grow up and get a real life?!"

Continue reading "The Donald Needs a PR Lesson" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Elaine Fogel

Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, and a marketing and branding thought leader, speaker, writer, and MarketingProfs contributor. She is the author of the Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.

LinkedIn: Elaine Fogel

Twitter: @Elaine_Fogel

Content Resources

You may like these other MarketingProfs resources related to Content.

Convert Prospects With the Power of Case Studies

A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

How to Add Audio Content to Your Marketing Strategy

Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.

Five Ways to Improve Content Quality Signals on Landing Pages

Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.

Eight Lessons Learned From Giving 100+ Webinars

Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

The World Is Looking for Thought Leaders. Could You Be One of Them?

Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.

Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.