MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Yesterday was the MarketingProfs virtual seminar, Hitchhiker's Guide to the Metaverse: A Marketer's Tour of Second Life.  Fellow Digitasian John Young and I, with help from MProfs maven Ann Handley, led more than 200 marketers on a wild whirl through the metaverse.... 

We focused on three key areas: well-trafficked ingidenous Second Life sims (in other words, the places where avatars really hang out), corporate marketing sims and, for contrast, some resident-run businesses that have carved out strong positions in the burgeoning SL economy.  If you missed the seminar, here are some screen grabs of the places we visited:

Click here to see a full-size version of this presentation at

If you're a Second Life resident and would like to visit the sims yourself, I've posted our itinerary below.  Each tour stop is linked to a SLurl so you can teleport right in.

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Indigenous Communities: New Citizen's Plaza, Little Kyoto and The Matrix Casino.

Big Marketers: Aloft, American Apparel, Reebok and Nissan.

Resident Businesses: Need4Speed, D&D Dogs and Habitat.

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image of Greg Verdino

Greg Verdino is Vice President/Director of Emerging Channels at Digitas LLC, where he provides clients with thought leadership on engaging consumers and creating brand experiences through emerging platforms such as digital video, mobile, social media and gaming.

Prior to joining Digitas, Greg served as SVP/Sales & Marketing for ROO, a leading Internet TV service, where he oversaw strategic alliances, business development, advertising sales and marketing strategy. Greg has worked in emerging media and new technologies since 1998 when, as Vice President/General Manager of Arbitron NewMedia, he produced a number of groundbreaking studies in consumer online media usage behavior and the impacts on convergence on traditional media channels. Greg has also held strategic marketing and sales positions in the streaming media divisions of Akamai Technologies, Loudeye and Globix Corporation.

He began his career as an advertising executive with Wunderman, Blau Marketing Technologies, Saatchi & Saatchi and Geer DuBois Advertising. He is a recognized expert on emerging media channels, Web 2.0 and convergence who has appeared on CNBC and Fox News Channel, as well as in Advertising Age, Adweek, Business Week, Forbes, USA Today and the New York Times. Greg has also spoken at numerous industry events including Digital Hollywood Media Summit, IAB Leadership Forum: Broadband & Beyond and OMMA Hollywood, as well as many others. He has written for iMedia Connection, is an OMMA Magazine columnist, and blogs about new media and marketing at (