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Yom Kippur was observed this past weekend. It's a time when Jews ask forgiveness from God for the sins they have committed in the past year. So, I decided to make a list of my marketing sins. Surely, we all have some of those, right?

Forgive my marketing sins:
1. For sometimes thinking I know more about marketing than I actually do. No matter how well read, or how studied, marketing is constantly changing, and I can't be an expert in it all. That's what strategic marketing partners are for.
2. For not sticking to my core competencies and attempting to extend my services beyond my marketing abilities. Won't do that again.
3. For all the little boo-boos I have made in my marketing copy. Thank goodness for proofreaders.
4. For not refreshing my company's marketing plan when I advise others to do it regularly. Got to walk the talk.
5. For getting frustrated when I work hard on a strategic marketing plan and the client puts it on a shelf to collect dust. What a waste, but it's not about me. I guess we can't enlighten everyone about the value of marketing.
What about you? You don't have to be Jewish to have committed marketing sins.
Come on. Fess up!

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Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, and a marketing and branding thought leader, speaker, writer, and MarketingProfs contributor. She is the author of the Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.

LinkedIn: Elaine Fogel

Twitter: @Elaine_Fogel