Big news came from Chief Executive Mark Zuckerberg announcing Facebook Ads -- an ad system for businesses to present Facebook users with targeted ads in a social context, that encourages customers to share marketing messages with friends.
Zuckerberg told marketers at ad:tech New York yesterday day that "Pushing your message out to people is no longer good enough."
It's the social context that gives the messages impact because it encourages customers to share marketing messages with friends. It's the referral from someone you trust that makes the difference.
Twelve major advertisers plan to use the system initially, including Blockbuster, CBS, Chase, The Coca-Cola Co., Saturn, Sony Pictures, The New York Times Co., and Verizon.
Building on the theme of conversation with customers and prospects, a distinguished panel moderated by Stuart Elliot, advertising columnist of the New York Times, explored the development of social networking for building brands in the digital age.
Panelists -- including Executive VP of the Nielsen Company Susan Whiting, President of Integrated Media at NBC Universal Beth Comstock, and Co-CEO of Ogilvy and Mather Carla Hendra -- sounded a common theme that the elements that make digital marketing so powerful for strenthening brands are: engagement, interactivity and advocacy.
"We know our viewers and customers so well," Beth Comstock said, "that we know what they want before they know what they want. . . we just have to make sure to be polite about it."
In a nutshell, that may be the problem for Facebook and other social media ad vehicles: backlash from a what is perceived by most as an invasion of privacy.
Do you think this is the future of marketing?
You may like these other MarketingProfs articles related to Content:
- Do Most B2B Marketers Gate Content?
- A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]
- B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response
- Effective Content Types for Each Stage of the Buyer's Journey [Infographic]
- Beyond Content Marketing: 10 Steps to Real ROI With Content Operations
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.