Depending on your inclinations, the excitement of last night's Super Bowl may have been for the commercials. Some 50-ish ads played during the game, at a reported price tag of $2.7 million for each 30-second spot.


As always, marketers around the Internet are Monday-morning quarterbacking the commercials, and debating both the merit of the ad and wisdom of spending a pile of cash on it.
Here, we're taking a more Zen approach with our collection of Super Bowl (Mostly) Marketing Haikus, as well as a handful penned by marketing luminaries. Feel free to pen your own, below!
Oh hey, Super Bowl
Am I watching for football?
No silly! The ads!
-- by Twitter.com/verso
2 Mil for an ad?
Just run on the field nude with
Logos on your ass.
-- via the Renegade Agency Confessional
Spent year's budget for
Thirty seconds, but ev'ry-
One loves monkeys, right?
-- in comments via the Renegade Agency Confessional blog
Superbowl Sunday.
Go Daddy girl will jiggle.
What is it they sell?
-- via Ponder Marketing
Freakin' Budweiser.
How many ads does it take
to sell a bad beer?
-- via Ponder Marketing
always remember
you should not double dip chip
nasty germs will spread
-- by Jeremiah Owyang
The beer. The hot wings.
The chips in salsa verde.
Eating and yelling.
-- by Neco Draconis
And my personal favorite, penned by my 11-year-old daughter during the game itself:
Boring, I hate it
Running, jumping, sweaty guys
Why do people watch?!
Please add your own, below!
p.s. You can see all the ads here: https://www.spike.com/superbowl

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Super Bowl Haikus, Postmortem

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ABOUT THE AUTHOR

image of Ann Handley

Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.