And, most important ...
6. Create a fantastic product.
The lesson: High-touch, high-quality word of mouth is effective and inexpensive. Are you spending more on cold sales letters and glossy flyers than it would take to get real word of mouth?
Enter your email address to continue reading
6 Simple Steps for Word of Mouth
Don't worry...it's free!
Sign in with your preferred account, below.
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
ABOUT THE AUTHOR
Andy Sernovitz is the author of Word of Mouth Marketing: How Smart Companies Get People Talking and CEO of GasPedal, a company that teaches word of mouth marketing to brands of all sizes. His blog is called Damn, I Wish I'd Though of That.
Content Articles
You may like these other MarketingProfs articles related to Content:
- Four Questions to Help You Balance Content Volume and Relevance
- How AI Search Will Change Your Content Strategy
- The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty
- The Two Most Valuable Benefits of Video Marketing in Healthcare
- Four Benefits of Employee-Generated Content for Your Business
- The Most Important Content Management System Features
