Marketers, we want to hear from you! Take the Survey

ROCHESTER, NY - Big news: According to Monday's Wall Street Journal, Jennifer Cisney was named Kodak's first Chief Blogger.  Ms. Cisney, a 34-year-old non-smoking Taurus who watches Desperate Housewives and might someday have kids (see MySpace page), was most recently an information designer for Kodak.com.  See press release.




Ms. Cisney, if you read this post, please advise:


  1. What does your business card say?

  2. Is this a new position?  Or did you replace someone?

  3. What are your key objectives for the position?  How will Kodak measure your success in this role?

  4. Will you report to marketing -- or somewhere else in the organization?

  5. Did the company have a job description for the role?

  6. Were outside candidates considered for the position?

  7. How did Kodak's hiring committee arrive at the conclusion that you were the best candidate for the job?  What factors influenced their decision?

We are very curious, and perhaps the DailyFix's readers might have other questions not included above.  Congratulations, and thanks for commenting below.

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ABOUT THE AUTHOR

Harry Joiner is an executive recruiter specializing in integrated marketing and "new media." He has been featured in MarketingSherpa's Great Minds in Marketing series and received coverage in the Wall Street Journal's Career Journal Online. According to Viral Garden's weekly rankings, Harry's weblog MarketingHeadhunter.com is one of the top 25 marketing weblogs in the world.