Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Want to be a hero in your customers', employees' and clients' eyes? Here's a great way to shine as a good "corporate" citizen. This holiday season, especially during this tough economy, you can give something completely unique and charitable at the same time. It's called a Good Card - and it's new.


Here's how it works:
You can purchase Good Cards as gifts in any dollar amount (up to $250). The cards allow your gift recipients to give that amount to the charity of their choice - any charity from a list of more than 1.2 million!
Whether you send your cards via e-mail or regular mail, you can customize them with your own company brand and messaging. Not only that, Good Cards qualify as a tax-deduction, so you can use them for business and personal gifts and benefit in this tax year.
Why am I sharing this info with you? As some of you may know, I have spent a good part of my marketing career in the nonprofit sector. It is a passion. So, when nonprofit colleague and friend, Katya Andresen, VP of Marketing at Network for Good, sent a LinkedIn announcement about this new fundraising marketing program, I thought it was brilliant and wanted to spread the word.
As bad as some people have it in this economy, there are always those who are worse off than you or I. People coping with severe illness, homeless people, people down on their luck. There are environmental causes that need help to fight global warming and animal rights groups trying to save animals from extinction.
There are educational nonprofits teaching youth with special needs, and arts organizations giving inner city kids a chance to sing, play an instrument, or dance. There are health-related nonprofits rehabilitating people with chemical dependencies, and shelters that house women escaping domestic violence.
There are thousands of others causes and missions that need your help. What better way to share the holiday spirit with your customers, clients and employees.
OK, what kind of marketer would I be without a call to action? Learn more now or email the Good Card team at Network for Good. They would be happy to send you some card samples.
So, what do you think? Is this a good idea? Would you consider this as a holiday gift option? Let me hear your feedback.

Continue reading "Be a Hero - Give Something Back this Holiday Season" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Elaine Fogel

Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, and a marketing and branding thought leader, speaker, writer, and MarketingProfs contributor. She is the author of the Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.

LinkedIn: Elaine Fogel

Twitter: @Elaine_Fogel

Content Resources

You may like these other MarketingProfs resources related to Content.

10 Content Marketing Trends to Watch in 2022 [Infographic]

Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.

Convert Prospects With the Power of Case Studies

A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

How to Add Audio Content to Your Marketing Strategy

Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.

Five Ways to Improve Content Quality Signals on Landing Pages

Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.

Eight Lessons Learned From Giving 100+ Webinars

Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

The World Is Looking for Thought Leaders. Could You Be One of Them?

Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.