I've read that the average life expectancy (that is, job tenure) of a CMO is two years. Why is this so?
Some say it's the inability of marketing to deliver. Some say it's its inability to measure. Others attribute the gloomy statistics to a dramatically changing marketing landscape in which many find it difficult to keep up.
I suspect a mix of all of the above -- plus something else: colleagues in other departments who bind our hands with unreasonable expectations, unfair limitations and irrational impositions.
Yes, the cowman and farmer should be friends. But damn, why is it so hard for IT, HR, finance and sales to get along with marketing?
I don't have the answer. But I do suggest that when our colleagues suck the life out of our marketing efforts, we learn to bite back. Here's what I mean:
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Content Articles
You may like these other MarketingProfs articles related to Content:
- Four Questions to Help You Balance Content Volume and Relevance
- How AI Search Will Change Your Content Strategy
- The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty
- The Two Most Valuable Benefits of Video Marketing in Healthcare
- Four Benefits of Employee-Generated Content for Your Business
- The Most Important Content Management System Features