I've read that the average life expectancy (that is, job tenure) of a CMO is two years. Why is this so?
Some say it's the inability of marketing to deliver. Some say it's its inability to measure. Others attribute the gloomy statistics to a dramatically changing marketing landscape in which many find it difficult to keep up.
I suspect a mix of all of the above -- plus something else: colleagues in other departments who bind our hands with unreasonable expectations, unfair limitations and irrational impositions.
Yes, the cowman and farmer should be friends. But damn, why is it so hard for IT, HR, finance and sales to get along with marketing?
I don't have the answer. But I do suggest that when our colleagues suck the life out of our marketing efforts, we learn to bite back. Here's what I mean:
Continue reading "Vampire Colleagues" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
- The State of Video Marketing in 2021 [Infographic]
- 12 Key Digital Content Distribution Channels [Infographic]
- How to Make Your Brand's Storytelling More Compelling
- How to Create a Corporate Video Brief: Use This Easy Template