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Oprah tweets, Ashton bests CNN, and even my hometown cops have an account. I'm talking about Twitter, of course.


By this point, you are likely well aware that Twitter is a big deal. You know that it is more than a bright and shiny new toy. You know that it's a valuable tool that can help businesses get closer to their customers and, yes, sell more products and services–everything from refurbished laptops to Korean barbeque to dry cleaning services.
But how, exactly? Where are the real stories from real companies making real connections and real cash on Twitter?
Well, we've got them, all in one place. Check out our piping hot new Case Study Collection, Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives–140 Characters at a Time. In it, you'll find out how companies -- from global powerhouses to start-ups on a shoestring -- use Twitter to meet their marketing goals.
Learn which Twitter tools are the best for managing corporate Twitter accounts and for monitoring the Twitter-sphere, and see what works from the stories of 11 companies who are using Twitter to build brand awareness, forge stronger relationships with customers, build community, increase sales and more.
If you are already a Premium Member, you have free access to our newest Case Study Collection. If you aren't a member, you can buy it a la carte for $49. Check it out here.

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ABOUT THE AUTHOR

image of Ann Handley

Ann Handley is a Wall Street Journal best-selling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.