Those of you who attended the MarketingProfs B2B Forum this week got a chance to see Steven Berlin Johnson's Monday keynote. As it turns out, it was amazing timing, since Steven's cover story on Time magazine debuted only a few days prior.
The cover featured a tweet Steven posted on Twitter about the cover story he wrote for Time, about Twitter. (Got that?) Anyway, you can read the whole piece ("How Twitter Will Change the Way We Live") online.
At the MarketingProfs event, Steven sat down with our own Kyla Cullinane to chat about Twitter, what it means for businesses, and why he thinks Twitter shouldn't be dismissed.
See the video here:
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ABOUT THE AUTHOR
Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
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