Tweens 8-12 are responsible for $40 billion annually in spending power! They probably know more about current brands than they do about history, current events, or civics. But, at what expense? Have marketers created Brand Brats?
Just ask parents of tweens today, and I'll bet you'll hear a saga. Marketers have done such a good job that they only want to wear and use the "right" brand products. It's all about peer pressure and it's paying off big for companies using this psychology to sell their goods.
The Today Show conducted a focus group of tweens (with their parents watching from behind the focus room glass) as part of a series called, "Kids, Inc. Today's Brand Savvy Tweens." Here's what took place:
So, what do you think? Are tweens today just a by-product of effective marketing? Have marketers gone too far in creating these Brand Brats? How is this affecting parenting? Is it good for the economy?
Take the first step (it's free).
You may also like:
- It's the Right Time: Three Types of Content to Develop Now
- 8 Tips for Discovering Your Writing Genius [Infographic]
- Creativity in the Time of COVID: Author and Innovation Thinker Dave Birss on Marketing Smarts [Podcast]
- Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact
- Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)