Please accept all cookies to ensure proper website functionality. Set my cookie preferences

With the exception of the keynote, event planners increasingly want speakers whose presentation involves some audience interaction. So says Traci Browne, president of trade show marketing firm Red Cedar Publicity and Marketing. Browne books speakers for a number of organizations, including the Business Marketing Association Philadelphia.

She sees three trends:

  • Increased Q&A time: Rather than lecture for 45 minutes and devoting only 10 minutes to questions, speakers are talking for 20-25 minutes and leaving the rest of the time open for Q&A.

  • Speaker as a moderator:  In this session type, the speaker might talk about a point for five minutes then moderate 10 minutes of idea exchange between audience members. Sessions might be set up as a “town meeting” or "in the round" rather than in theater style.

  • On-the-spot consultations: Some experts (marketing, design, web, etc.)  invite people to submit their materials to be publicly critiqued. Some speakers go as far as asking participants to submit materials ahead of time so they can make slides to show what does and does not work.

Note: The success of all three formats hinges on the speaker’s ability to not only present effectively, but also to facilitate conversation while making the information seem relevant to the audience ... on the fly.

For tips on what you need to do if you want to get in on the action, check out Get a Speaking Gig: How Event Producers Decide Who Gets Onstage. Also check out this super secret speaking tip.

Helena Bouchez is principal and owner of Helena B Communications ( Reach her via or follow her on Twitter (@HelenaBouchez).

Continue reading "Is Your Presentation Style Out of Style?" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


Helena Bouchez is principal and owner of Helena B Communications ( Reach her via or follow her on Twitter (@HelenaBouchez).

Marketing Strategy Resources

You may like these other MarketingProfs resources related to Marketing Strategy.

How ABM Automation Can Change Your Sales Process Forever

B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM.

Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts [Podcast]

Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human.

How to Drive Key-Account Growth With Omnichannel Account-Based Marketing

An omnichannel ABM approach is now considered the most efficient B2B marketing strategy, resulting in higher win rates, shorter sales cycles, and bigger deals. Here's how to make it work for you.

Three Costly Customer Experience Mistakes to Avoid

Where do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes.

Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)

In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw your plans out of control. Here's how to find the balance between the two.

Top 3 B2B Marketing Predictions for 2022

Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.