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Facebook, Twitter, LinkedIn. When B2B marketers decide to dive into social media marketing, they usually start there. However, when marketing a high-tech product or service, the use of video and presentations plays an important role in the buying process, allowing them to explain the benefit of a product with more than just words.

To help you take your high-tech social media marketing to the next level, here are 3 other social networks you should consider using.




1. SlideShare

Do you have a corporate SlideShare account? You should. SlideShare is a great way to demonstrate the benefit of your solution in presentation format. You can imbed the presentations in a blog or article, or provide presentation links to your sales team for use in the sales process. Whether you create new presentations or upload files you have on hand, Slideshare presentations don't have to be long or wordy. In fact, Cisco System's most viewed presentation is just one slide long!


2. StumbleUpon

If you've ever had a piece of content get hot on StumbleUpon, you know that it can drive significant amounts of traffic for weeks, months, and even years. While you can Stumble (or vote) on your own thought leadership content, it's best to let your visitors Stumble your content for you. Make sure you have a StumbleUpon button on your content to remind your visitors to Stumble it, and ,of course, create "Stumble-worthy" content. I've had the most success (literally thousands of visits a week!) on StumbleUpon with comprehensive, top 10 lists.


3. YouTube

You know video is important in B2B marketing---from product tours to demos to presentations. But are you creating video content specifically for YouTube? Or are you just uploading formal demos to the channel? Instead of simply uploading previously created content to YouTube, get up close and personal with interviews with the executive team, product team, and your customers. The great thing about YouTube is that users actually expect user-generated content, so your videos don't have to be expensive, big-budget productions. In fact, your prospects may relate better to an informal conversation with the engineering team, rather than a formal corporate video with the CEO.

What other networks should high-tech marketers be using? Let's talk about it in the comments below.

Continue reading "SocialTech 2010: 3 Other Social Networks for B2B Marketing" ... Read the full article

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ABOUT THE AUTHOR

image of Megan Leap
Megan Leap is Online Marketing Manager at MarketingProfs, where she develops innovative, high-ROI social media campaigns. Previously, she was Online Marketing Manager at ion interactive, a leading provider of landing page software, where she spearheaded their social media strategy from the ground up. She's also consulted with leading brands on social media strategy and campaign management. Follow her on Twitter @MeganLeap.