Okay, we all get that advertising generates an important revenue stream. There are plenty of online sites with a plethora of ads, and God forbid if you wand over them with your mouse! Pop-ups galore.
How annoying is it when you’re in the midst of reading an article and an ad pops up? Or the figure in an inert, harmless-looking ad pops into frantic action in an effort to catch your eye? Not naming any names here. Offenders know who they are!
Here’s my beef: It’s distracting when you’re trying to find information or read something that otherwise has value. After visiting so many sites with ads of all description running riot on page after page, I can only say one thing: “Enough already!” Can’t we please cut down—or just plain cut—the amount of ads, especially the most distracting ones? Please ... I’m asking politely.
The Internet has gone through a number of incarnations since it came into being, all in rapid succession. It’s really matured as a platform for communications and business. So, why hasn’t the advertising approach matured with it? Surely, there is a more sophisticated manner to advertise without alienating half the population.
Some sites do a good job. Ads have a more subtle presence and jive with the kind of site the user is visiting. But others force visitors to promptly click off their sites. So the point is this: After working hard to craft a website to attract visitors, after using effective marketing language and the proper techniques to turn prospects into customers, are some sites shooting down their own efforts due to pop-ups and ads?
You tell me, Daily Fix readers. Does this annoy you as much as it annoys me or have you made peace with Internet advertising?
Enter your email address to keep reading ...
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Marketing Strategy Articles
You may like these other MarketingProfs articles related to Marketing Strategy:
- Communities Are the Future of Marketing | Marketing Smarts Live Show
- World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet: Marcus Sheridan on Marketing Smarts [Podcast]
- Product Line Strategy: Five Approaches
- How to Build a Successful Go-to-Market Campaign Plan: Pam Didner on Marketing Smarts [Podcast]
- How Small Business Owners Are Using AI [Infographic]
- The Marketing Growth Triad: Data, Tech, and Creativity