Okay, we all get that advertising generates an important revenue stream. There are plenty of online sites with a plethora of ads, and God forbid if you wand over them with your mouse! Pop-ups galore.

How annoying is it when you’re in the midst of reading an article and an ad pops up? Or the figure in an inert, harmless-looking ad pops into frantic action in an effort to catch your eye? Not naming any names here. Offenders know who they are!

Here’s my beef: It’s distracting when you’re trying to find information or read something that otherwise has value. After visiting so many sites with ads of all description running riot on page after page, I can only say one thing: “Enough already!” Can’t we please cut down—or just plain cut—the amount of ads, especially the most distracting ones? Please ... I’m asking politely.

The Internet has gone through a number of incarnations since it came into being, all in rapid succession. It’s really matured as a platform for communications and business. So, why hasn’t the advertising approach matured with it? Surely, there is a more sophisticated manner to advertise without alienating half the population.

Some sites do a good job. Ads have a more subtle presence and jive with the kind of site the user is visiting. But others force visitors to promptly click off their sites. So the point is this: After working hard to craft a website to attract visitors, after using effective marketing language and the proper techniques to turn prospects into customers, are some sites shooting down their own efforts due to pop-ups and ads?

You tell me, Daily Fix readers. Does this annoy you as much as it annoys me or have you made peace with Internet advertising?

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image of Ted Mininni

Ted Mininni is president and creative director of Design Force, a leading brand-design consultancy.

LinkedIn: Ted Mininni