Contributed by Ted Mininni
- New Study: Marketers Want Your Babies
MarketingProfs blogger Ted Mininni discusses the latest findings mentioned in an Adweek article regarding marketers targeting newborns and toddlers up ...
- Are You Ignoring a Segment of Your Audience?
MarketingProfs blogger Ted Mininni warns businesses not to be like the NFL who ignored a huge segment of its target ...
- How Do You Market to Pessimistic Consumers?
MarketingProfs blogger Ted Mininni discusses the recent findings of a Research Brief study and the pessimistic outlook of consumers.
- Can We Have Sites Without Annoying Pop-ups & Ads, Please?
MarketingProfs blogger Ted Mininni discusses how annoying and pointless pop-up ads are and expresses surprise that businesses still use this ...
- Muse on the Moon: How Far Should We Go to Get PR?
MrketingProfs blogger Ted Mininni muses on rock star Matt Bellamy of Muse's desire to convince Richard Branson to let his ...
- Does the PGA Brand Need a New Rivalry?
MarketingProfs blogger Ted Mininni shares why a new rivalry between golfers Woods and McIlroy could boost talk about the PGA ...
- Rethink Packaging & Add Value to Products
MarketingProfs blogger Ted Mininni discusses how smart packaging is important for products, and how rethinking them can add a powerful ...
- Hello, Glamour, Glitz, and Bling: Hello Kitty!
MarketingProfs blogger Ted Mininni chats about the importance of brands to push into new categories of products in order to ...
- Is the Flip a Flop? So, Why is Cisco Dumping the Mini Moviemaker?
MarketingProfs blogger Ted Mininni discusses the reasons behind Cisco's descision to drop the popular Flip mini video camera.
- Social Media, Leave Them Kids Alone (Or At Least 46% of Them)
MarketingProfs blogger Ted Mininni discusses the most recent Forrester Research regarding social media uses by 12- to 17-year-olds and how ...
- Kraft Uses Its Noodle to Unify Its Mac & Cheese Products
MarketingProfs blogger Ted Mininni explains the reasoning behind Kraft placing its macaroni and cheese products under one unified look for ...
- Is Bieber Fever Becoming Bieber Overexposure?
MarketingProfs blogger Ted Mininni discusses how Justin Bieber seems to be overexposed in his endorsement of products and wonders if ...
- Supersizing Starbucks: How Much Coffee Do You Need?
MrketingProfs blogger Ted Mininni discusses Starbucks's adding the option of a large drink, the Trenta.
- Are Retailers Outdesigning Manufacturers With Buy Me Packaging?
MarketingProfs blogger Ted Mininni discusses how Safeway is using a custom package shape to its private label—with cost savings.
- Don't Diss Dads; They're Shoppers, Too
MarketingProfs blogger Ted Mininni wonders why ads disrespect fathers and shares survey results from a recent survey about fathers doing ...
- The 5 Favorite Brands of Kids (And Their Parents, Too)
MarketingProfs blogger Ted Mininni shares the top 5 brands that were voted favorites by kids and parents in the Young ...
- 6 Words That Describe 2010
MarketingProfs blogger Ted Mininni describes 2010 with six words then explains their significance for businesses last year.
- Is Sustainability Conditional?
MarketingProfs blogger Ted Mininni discusses a podcast with Procter & Gamble's VP of global sustainability regarding its environmental sustainability strategy.
- New Media Customers: Hard to Find. Easy to Lose.
MarketingProfs blogger Ted Mininni talks about cyber consumers and how hard it is to find them and then how easily ...
- Natural Packing for Natural Juice
MarketingProfs blogger Ted Mininni discusses Odwalla's change to PlantBottle technology and its effect on bottling of juices and soft drinks.
- Illuminate Rather Than Complicate
MarketingProfs blogger Ted Mininni discusses how companies should keep their product message simple and clear for consumers.
- Quality or a Low Price: Which Matters More?
MrketingProfs blogger Ted Mininni discusses the results of a study IBM commissioned Braun Research and whether consumers care more about ...
- Retailers Duking it Out for the Holiday Toy Biz
MarketingProfs blogger Ted Mininni discusses the fierce competition between toy retailers during this holiday season.
- Eco-Friendly Products: Not at the Top of the Shopping List
MarketingProfs blogger Ted Mininni discusses the recent Brandweek article about consumers' indifference towards eco-friendly products.
- Did Ben & Jerry’s Do the Right Thing at the Right Time?
Is high-fructose corn syrup, artificial vanilla and alkalized cocoa "natural"? Not so much. So why would Ben & Jerry’s label ...
- High Fructose Corn Syrup: In Search of a Name Change
MarketingProfs blogger Ted Mininni discusses how high fructose corn syrup wants to be known as corn sugar from now on.
- Co-branding Healthy Oatmeal With ... Cinnamon Rolls?
MarketingProfs blogger Ted Mininni discusses Cream of Wheat's co-branding cereal with Cinnabon.
- Doing the Unexpected: Proctor Takes a Gamble
MarketingProfs blogger Ted Mininni discusses how Proctor and Gamble are getting into the dry cleaning and car wash business with ...
- Friendly's to Become Faster and Friendlier
MarketingProfs blogger Ted Mininni shares Friendly's ideas for launching express locations that are faster, friendlier and change customers' perception of ...
- Marketing Baby Carrots: Cool, Crisp & Conveniently Packaged
MarketingProfs blogger Ted Mininni discusses the new marketing campaign that sells the concept of baby carrots as junk food.
- Duane Reade Channels New York
MarketingProfs blogger Ted Mininni discusses Duane Reade's design changes.
- Match Made in Heaven: Seventh Generation & Wal-Mart?
MarketingProfs blogger Ted Mininni analyzes the pairing of Seventh Generation and Wal-Mart.
- Consumers Focus on Savings, Not Sprees
MarketingProfs blogger Ted Mininni discusses the new results of the new survey by Deloitte and the Harrison Group about consumers ...
- Serving Up Cheap (and Healthy) Fast Food
MarketingProfs blogger Ted Mininni discusses the healthy fast food restaurant plans of former McDonald's execs.
- “Part of Growing Up is Falling Down.”
MarketingProfs blogger Ted Mininni discusses Me4kidz's approach to marketing kid-friendly first aid kits.
- Helping Make Medicine Friendlier
MarketingProfs blogger Ted Mininni discusses the minimalist, accessible packaging style of Help Remedies.
- Companies Add Zest and Spice to Product Lines
MarketingProfs blogger Ted Mininni discusses how food companies are adding bolder, spicier flavors to their product lines.
- Features or Feelings: What's Selling the iPhone 4?
MrketingProfs blogger Ted Mininni discusses the iPhone 4's obvious appeal to emotions.
- Pantene Gets to the Root of the Problem
MarketingProfs blogger Ted Mininni discusses Pantene's latest major refresh and the importance of innovation.
- Crayola Colors Outside of the Lines
MrketingProfs blogger Ted Mininni shares how Crayola created the Liv line for girls outgrowing their crayons.
- A New Method of Laundry: Concentrating on Packaging
MarketingProfs blogger Ted Mininni discusses Method Laundry Detergent's new packaging and campaign.
- Don't Confuse the Customer: Limit Choices, Make More Sales
MarketingProfs blogger Ted Mininni discusses how less choices promote more sales by not overwhelming customers.
- You Don’t Have to be the Biggest to be the Best, Just Ask Wegmans
MarketingProfs blogger Ted Mininni shares the secrets of Wegmans' success.
- This Isn’t Your Daddy’s Mustang
MarketingProfs blogger Ted Mininni talks about Ford Mustang's new advertising approach.
- 'Switch: How to Change Things When Change Is Hard'
MarketingProfs blogger Ted Mininni reviews the latest book by Chip and Dan Heath, "Switch: How to Change Things When Change ...
- Is McDonald’s a Bad Egg or Good Egg?
Or is the fast food giant just plain laying an egg? Lots of controversy has accompanied the company’s recent decision ...
- The Slugfest Between Store Brands and National Brands
MarketingProfs blogger Ted Mininni shares the latest data of a national brand vs. store brand report.
- Vortex in a Bottle
MarketingProfs blogger Ted Mininni discusses MillersCoors new product packaging.
- Secret to 'Breakthrough' Customer Service?
MarketingProfs blogger Ted Mininni discusses the secret to better customers service and tips from Paul Clinton of Everything Wine.
- Hot & Happening: Campbell’s Soup
Age-old marketing How do you take a heritage brand and make it fresh, new and relevant for new generations of ...
- The Starbucks of Healthy Food
MarketingProfs blogger Ted Mininni discusses the growing success of Freshii and owner Matthew Corrin's desire to be the new Starbucks.
- Chocolate: the New 'Health' Food?
MarketingProfs blogger Ted Mininni discusses how to market chocolate's health benefits
- Is it a Drink or a Toy?
MarketingProfs blogger, Ted Mininni, shares how manufacturers of children's drinks are innovating to make them healthier yet fun.
- One Unique Culture On a Mission
MarketingProfs Daily Fix blogger, Ted Mininni discusses Kashi's branding and marketing.
- Reusable Bags: Fashion Statement?
MarketingProfs Daily Fix blogger, Ted Mininni, discusses if there is a market for reusable bags as a fashion statement.
- Trending “Functionall”
MarketingProfs Daily Fix blogger, Ted Mininni, discusses Trend Watching's "Functionall" concept.
- Rubbermaid Hones Social Media to Engage Consumers
MarketingProfs Daily Fix blogger, Ted Mininni, discusses Rubbermaid's social media success.
- Big CPG Players: Going On Offense In 2010?
Ted Minnini, MarketingProfs Daily Fix blogger, discusses AdAge's article on how consumer packaged goods companies are aiming for innovative products ...
- What Stonyfield, Method, and Green Mountain Roasters Know (and You Should, Too)
New vision and approaches can add significantly more value to brands over their competitors. Some brands can easily become commodities. ...
- And The Next Apple Game Changer Is...
MarketingProfs Daily Fix Blogger, Ted Minnini, discusses how the new Apple Tablet might be the next game changer for marketers.
- For Sale: Business Culture
- Stick With Store Brands Or Go Back to National Brands? That Is The Question.
- The Beverage Glass: Half Empty Or Half Full?
- Here We Go Again: Another Juicy Packaging Refresh
Despite this past year's disastrous repackaging effort by Pepsico for its top-selling Tropicana juice brand, it appears that Coca-Cola is ...
- Godiva: Seizing a Golden Moment.
- Taking a Bite Out Of Apple
- Going For Growth?In China
Charged with finding new markets for growth, many Western marketers are eyeing China's rising middle and terrific GDP . And ...
- 'Simple' Sells
- Retailers: You'll See Fewer Products On Our Shelves.
A recently published Media Post Marketing Daily piece, Some Categories May Be Vulnerable at ," points to some serious fall-out ...
- In Search Of The New Cool
- 10 Tips on Building a Better Business.
- Starbucks: Undercutting Its Own Brand?
- A Renewed Sense Of Purpose
- Turning Brands Into Megabrands
We all know what brands are. But what are "megabrands"? A recent Brandweek article tackled this topic recently, and I ...
- Caving To Public Pressure
For jaded consumers who think their concerns aren't heard or responded think again. In a recent Advertising Age Marketers Answer ...
- Car Wars
- Back to School with 2.0
Interesting article in a recent issue of Brandweek. Call It Back to School " highlights a shift in back to ...
- Thinking Of Shifting All Of Your Advertising Online? Not So Fast...
- Consumers to CPG Companies: Green Packaging Matters to Us
Several interesting research studies about consumer attitudes toward sustainable products and green packaging have been conducted recently. The Grocery Manufacturers ...
- How Retailers Are Teaching Consumers to be Disloyal
- At Campbell's 'In the Soup' Means 'In the Chips'
Executives are fond of iterating well-worn phrases that have become so overused, so trivialized, that they've been rendered meaningless. One ...
- McDonald's Debuting New Premium Burgers in this Economy?
What gives? Wouldn't you think this would be the worst possible time to for McDonald's to launch more expensive Angus ...
- Runs on Dunkin' with the iPhone?
"America Runs on Dunkin" goes the tagline. Now, apparently, Dunkin' Donuts has added a new , that is being touted ...
- Getting Back to Leadership Wins Back the Trust
Nothing gets your attention like a catchy title. A recent Forbes magazine I Took Over The Company From " sure ...
- How Much Power Does Brand Equity Really Have?
Harris Interactive's latest EquiTrend study bears out conventional marketing wisdom in a recent MediaPost Poor Economy Heightens Brand . The ...
- Coca-Cola's New PlantBottle™
As the principal of a design firm with package design as a core competency, these are exciting times. We are ...
- Mr. Clean or Mr. Green?
It all started with niche companies like Seventh Generation and Method. A move to clean up the cleaners, as it ...
- TJX: Pushing New 'Shopportunities'
TJX–parent company of T.J. Maxx and Marshall's–has cleverly launched its first joint marketing campaign, per MediaPost's Marketing Daily article, TJX ...
- New Under the Sun: The Biodegradable Bag
If anybody missed it, a few days before Earth Day last month, Pepsico FritoLay gave an interesting glimpse into its ...
- Of Rethinking & New Possibilities: 'Co-opetition'
When times get tough, enterprising small business owners rethink their strategies and MOs in order to survive and thrive. Apparently, ...
- Putting the 'No' in Innovation
There's been so much talk about the need for true innovation in recent years, it's bound to be a surprise ...
- The Chicken or the Egg?
According to a recent Reuter's "Foodmakers tout innovation to battle imitation," food manufacturers stated at the Reuters Food and Agriculture ...
- Will a Wisp Propel Colgate Forward?
Business Week published its 50 Best in the magazine's April 6th issue. The caption, "Our 13th annual ranking of the ...
- Outside-In Innovation
An interesting article in the Wall Street Journal caught my eye recently. On the surface, it doesn't look like much. ...
- ConAgra Commits to Sustainability
A recent article in Packaging Digest, Food for ," divulged that one of the world's largest packaged food suppliers, ConAgra, ...
- How to 'Feed Your Family for Less'
A short Supermarket article recently caught my eye concerning a new interactive initiative undertaken by Price , a Schenectady New ...
- Space-Saving Box or Less Product?
Smaller, lighter packaging generally raises red flags with consumers. It usually signals they're getting less product for their money... instead ...
- A Hot Market Watered Down?
A perfect storm has converged on the bottled water business. I've been watching this unfold for some time now, and ...
- CMOs Don't Get Customer Service??? Yikes!
According to findings by the CMO Council, as reported in a recent article, CMOs "don't know how to use customer ...
- McDonald's: Taking the Snobbery Out?
Score one for ... at the expense of Starbucks and all of the other high-brow coffee shops peddling pricey lattes, ...