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It's the National Day on Writing. (Yep. It's official and everything!) So, wave your mouse, pencil, pen, Sharpie, or iPod writing app in the air, and let's celebrate the craft of writing.

Why should marketers care about writing? Isn't your product or service the main focus? No, it isn't. (It never was.) Marketing is about being really excited about what you produce or offer, creating enthusiasm in your target audience, and building mutually beneficial relationships with your customers. And all that takes good communication.

So, in honor of the National Day of Writing, here are some recent posts that celebrate writing clearly:

Writing Is Everywhere

And on this National Day on Writing, also remember that writing isn't just the words on the screen (or paper). It's also the fuel for your presentations, calls to action, web videos, advertisements, etc. The words in those formats matter just as much as if they were written in cuneiform or hieroglyphics. Words matter.

So, think of the power of words beyond the traditional. And please do stay away from those blasted buzzwords, if possible:

Did that video seem a little too familiar? Then sign up for our Content Marketing Crash Course at MarketingProfs University, where you can learn about how to create content that sings well (unlike the video!).

Continue reading "Celebrate the National Day on Writing (and What Not to Write!) [Video]" ... Read the full article

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image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski