Copywriting

Copywriting: How-to articles covering the latest marketing tactics, tips, and strategies.

• Five Subtle Mistakes That Are Limiting Your Marketing Response RateTim Carr
  If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.
  Advertising, Copywriting, Writing
• Five Ways to Make Your Marketing Copy a Whole Lot More EngagingNick Usborne
  Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect ...
  Content, Copywriting, Customer Communications, Marketing Communications, Web Content, Writing
• How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email EverAnn Handley
  Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?
  Content, Copywriting, Email, Humor, Writing
• Five Tips to Help You Level-Up Headlines and TitlesLiraz Postan
  Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game.
  Content, Copywriting, Creativity, Writing
• The Ultimate Grammar Cheat Sheet for Writers [Infographic]Laura Forer
  This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those ...
  Content, Copywriting, Writing
• How Long Does It Take to Create a Piece of Content?Ayaz Nanji
  Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule.
  Blogging, Content, Content Marketing, Copywriting, Research Summaries
• The Most Effective Number in Article Headlines [Infographic]Ayaz Nanji
  Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.
  Blogging, Content, Copywriting, Corporate Blogging, Research Summaries, Web Copy, Writing
• Content Writer vs. Copywriter: What's the Difference?Pam Berg, Katie Rottner
  When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? ...
  Ad Copy, Content, Content Marketing, Copywriting, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Web Copy, Writing
• Boost Your Email ROI by Improving Your Copy's ReadabilityTrisha Randolph
  As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it ...
  Content, Copywriting, Email, Email Marketing, Email Subject Lines, Writing
• The 20 Most Effective Numbers in Facebook Post HeadlinesAyaz Nanji
  List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo.
  Content, Copywriting, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Writing