Telling your company's story can be a little like going on a first date. You might be all gussied up and at the right place---but you need to think about the art of conversation, too. How can you make sure you don't bore your date to tears? How can you share information about yourself that engages the listener?

As in dating, telling your company's story requires a little planning, talking, and listening. You can unearth the good stories about your company by asking yourself (or others in your company) the right questions.

To get your creativity flowing, Ann Handley, MarketingProfs chief content officer and co-author of Content Rules, suggests companies ask themselves specific questions.

We've put them in this colorful infodoodle slideshow.  (You also can find the questions at the end of this post.)

Companies should ask themselves these questions.

1. What is unique about your business?
2. What is interesting about how your business was founded? About your founder?
3. What problem is your company trying to solve?
4. What inspired your business?
5. What aha moments has your company had?
6. How has your business evolved?
7. What's an unobvious way to tell your story?
8. What do you consider normal and boring that other folks would think is cool?

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski